Aidan Moir

Aidan Moir received a PhD in Communication & Culture from York University in 2021. Her dissertation, “Punk, Obamacare, and a Jesuit: Branding the Iconic Ideals of Vivienne Westwood, Barack Obama, and Pope Francis” analyzes how the discourse of brand culture shapes the circulation of global leaders operating within the institutions that govern everyday life, such as fashion, politics and religion. Her work more broadly encompasses the areas of brand and promotional culture, advocacy campaigns, celebrity, public relations and popular culture on topics ranging from fashion, poverty and anti-consumption movements to fracking and the environment.