About

The evolution of genre fiction into mainstream readership has been one of the major success stories for the publishing industry in recent years. Romance, fantasy, as well as crime & mystery, are not only driving readership and defining literary trends, but cultural trends too (TIFA launches its new Romance Festival in November 2025)!

Our expert panel explores what has changed when it comes to genre fiction – who is writing and reading these books now, compared to in the past? Which genres have grown in popularity? What has been the impact of social media? And what does this mean for the future of fiction?

Moderator/Host: Adrienne Kerr (Executive Editor, S&S Canada)

Panelists:

• Deborah Sun de la Cruz (Executive Editor, Penguin Canada)
• Rose Ferrao (Associate Agent, PS Literary)
• Jordyn Martinez (Associate Director of Sales, S&S Canada